Do you have a why that inspires and engages?  Why do you do what you do? This has been a frequent topic of conversations I have facilitated over the past several months. Groups often become focused on the “what” or the “how” of their actions. So with key stakeholders, staff and managers we have been exploring the heart of ABCD principles and the key values of the organization to develop a powerful why statement.

ABCD principles provide a foundation for the conversation mixed with the assets of the group and community to clearly develop a purpose that captivates, guides  and motivates.